A new shopping platform announced Thursday at the World Economic Forum aims to change the way we buy many brand-name products. “Loop” would do away with disposable containers for things like food, shampoo, laundry detergent and diapers from some of the world’s biggest manufacturers.
Instead, those goods will be delivered in sleek, reusable containers that will be picked up at your door, washed and refilled.
“Loop is about the future of consumption. And one of the tenets is that garbage shouldn’t exist,” said Tom Szaky, CEO of the Trenton, New Jersey-based international recycling company TerraCycle, which is behind Loop.
“Removing plastics from the ...