Initiative targets highway litter

The Louisiana Department of Transportation and Development has partnered with Adopt A Highway Maintenance Corp. to launch a pilot program aimed at enhancing litter removal along state highways.
DOTD’s “Sponsor A Highway” program will be implemented in four key areas around the state: New Orleans, Baton Rouge Lafayette, and Shreveport.
Through this partnership, the corporation will collaborate with local businesses to sponsor one-mile segments of highway along routes agreed upon with DOTD. In exchange for their support, sponsors will receive branded acknowledgment signs placed along the sponsored roadway. The corporation will then provide professional litter removal services a minimum of six times per year, with increased frequency based on sponsorship level.
“Litter removal is a costly, ongoing issue in Louisiana,” said DOTD Secretary Glenn Ledet. “This partnership helps ease the financial burden on taxpayers while creating a cleaner, more welcoming environment for residents and visitors alike.”
Adopt A Highway Maintenance has a proven track record, working in more than 25 states to support public agencies in roadway maintenance.
Their work has contributed to the removal of more than 25 million pounds of litter nationwide, the DOTD said in a press release.
The program supports DOTD’s ongoing commitment to keep Louisiana’s roadways safe and clean. In fiscal year 2024 alone, DOTD spent approximately $13.6 million on litter removal efforts.