LSU creates video production program to beef up entertainment industry

LSU says it's committed to responding to current and emerging industry needs, particularly in the state’s strategic sectors, such as entertainment.
By combining technical and artistic disciplines, LSU has received a five-year $1.25 million investment from Louisiana Economic Development to accelerate content creation and talent development through the new LSU Virtual Production Program, a dedicated curriculum and production environment to cultivate the next generation of students fluent in the technologies and approaches of emerging media filmmaking.
The effort will help secure the state’s position in a rapidly changing film and television industry, the university said in a press release.
Recent advances in video game technology that allow for photorealistic, real-time renderings of fully fictional characters and environments have flipped the script on what’s possible in moving picture creation. of the movie or episode into post-production.
The LSU Virtual Production Program will establish a virtual production studio and connect and build upon existing programs in seven LSU colleges, centers and schools: Digital Art in the LSU School of Art; Film & TV and Experimental Music & Digital Media in the LSU College of Music & Dramatic Arts; Screen Arts in the LSU College of Humanities & Social Sciences; Digital Media Arts & Engineering, Electrical Engineering and Computer Science in the LSU College of Engineering; and the LSU Center for Computation & Technology.
students at a time will be able to cross-train and collaborate in novel ways on projects on the frontier of virtual and augmented reality using emerging cinematic techniques, whether they enter the program based on interests in gaming technology, visual effects, filmmaking, animation, art, music, performance, screenwriting, engineering or computer science.
The Entertainment Development Fund was a key feature of the motion picture incentive program enhancements signed into law by Gov. John Bel Edwards in 2017.
“Our Entertainment Development Fund aims to prepare Louisiana residents for the broad range of quality jobs that the entertainment industry is creating in our state,” Edwards said. “I am excited to see our flagship university join in this effort, with plans for an innovative new course of study in production and filmmaking for new media. The fund was created with workforce development and education in mind, and LSU will support both with this exciting program.”
The joint LED-LSU investment will provide training and production opportunities for students as well as for the Louisiana film industry, including independent filmmakers. The effort received broad support from local, national and international industry leaders, including Unity, the most widely-used game development platform in the world, and supervisors from visual effects companies like Weta Digital, based in New Zealand, and Crafty Apes in Baton Rouge.
“Virtual production is going to disrupt the film industry,” said Sam Claitor, head of production at Crafty Apes. “The transition is comparable to when cameras went from shooting film to digital. We enthusiastically support LSU’s Virtual Production Program and look forward to working with their faculty, students and graduates to help us push the boundaries of entertainment technology, contributing to the growth of Louisiana’s film industry.”
Magnopus, a visual development company in Los Angeles that forges design, art and technology to create new experiences across emerging mediums, also supports the LSU initiative.
“Virtual production plays a democratizing role in putting the tools of storytelling into the hands of everyone,” said Magnopus CEO Ben Grossman. “It’s critical that current and future generations of students learn these new techniques, and we look forward to working with the amazing artists to come out of the LSU program.”
LSU is also entering the Unreal Academic Partner Program by Epic Games, developer of Unreal Engine in which LSU students will gain access to additional training resources and advanced information on internships and hiring events.